Gaming Case Study
Whether you have a detailed brief or just a problem worth solving — this is the right place
to start.
The Challenge
A telecom operator in Africa was facing a familiar problem: subscriber churn in a competitive market with
little to differentiate on price or network quality alone. They needed a reason for subscribers to stay – and stay engaged – beyond the basics of calls and data. Gaming was the strategic answer, but the
challenge was execution.
Launching gaming for a subscriber base of this scale meant more than publishing a few game titles. It
meant building an experience – one that rewarded engagement, created competition, drove repeat
sessions, and made gaming feel like a benefit of being their subscriber rather than a commodity anyone
could access from any app store. The operator needed a platform that could do all of that, integrate with
their billing infrastructure, and be managed without a permanent engineering team.
What We Built
Multi-Provider Game Aggregation Layer
- Unified ingestion pipeline for games from multiple studios — onboard new providers without rebuilding the platform
- Supports single-player, multiplayer, HTML5, and casual game formats from any provider through a standardised integration layer
- Central admin console — operator team activates, schedules, rotates, and segments games by subscriber tier without developer involvement
Tournament & Competition Engine
- Configurable tournament formats — bracket-based, round-robin, and leaderboard competitions launched and managed through the admin console
- Real-time leaderboards with near-instant score updates across thousands of concurrent players
- Automated prize distribution — virtual currency, vouchers, and telecom airtime credits awarded on tournament completion
Rewards & Loyalty System
- Subscriber points system — players earn points for sessions, wins, and tournament participation
- Loyalty tiers tied to the operator's existing subscriber segmentation — Bronze, Silver, Gold benefits mapped to subscriber plan value
- Push notification campaigns targeted by player behaviour, tier, and game preference
Telecom Billing Integration
- Carrier billing integration — game access charges applied directly to the subscriber's phone bill, no payment card required
- Billing API connected to the operator's existing mediation and charging infrastructure
Outcome
- Gaming platform live in production for a major African telecom operator — used as a subscriber engagement and retention channel. Subscribers access games through operator-branded interface, participate in tournaments, and earn rewards tied to their subscriber account.
Technology Stack
Three continents. Five platform domains. Real clients who trusted us with business-critical
systems. Here is what that produced.
Frontend & Admin
- Angular — operator management portal and subscriber-facing game interface
Mobile
- Flutter — iOS and Android subscriber-facing game app
Backend
- Node.js (NestJS)
- Java Spring Boot
Real-Time
- WebSockets
- Redis Pub/Sub — live leaderboards and tournament state
Billing
- Telecom operator airtime and wallet integration for in-platform charges
Database
- MySQL
- Redis
Infrastructure
- Private virtual cloud provided by the telecom operator — platform hosted within operator network environment
Want to Use Gaming to Improve Subscriber Engagement?
Whether you are a telecom operator or a consumer gaming portal — let’s talk about what the
right engagement platform looks like.